Saturday, May 21, 2011

Renown fashion designer hops on the sustainability train

VIVIENNE WESTWOOD DESIGNS FOR MARIE CLAIRE

By Jane McFarland  on Thursday 5 May 2011

Vivienne Westwood tshirt
The grande dame of British fashion, Vivienne Westwood, guest-edits our June issue with a rainforest campaign special.
To raise awareness of deforestation and encourage more of us to up-cycle our clothes, our rainforest special has plenty of tips from the Vivienne Westwood herself onhow to wear - and re-wear -old clothes.

As if that weren't exciting enough, she's also designed anexclusive T-shirt dress withPeople Tree - proceeds from which will go to support a project for the Garo women in Bangladesh.

From every sale, £7 will be donated to the Society for Human Development to support tribes whosenative forest land has been destroyed by logging.

For the full interview and photoshoot with Vivienne, pick up a copy of thismonth's Marie Claire in store now.

Watch our Exclusive behind-the-scenes video here:



www.peopletree.co.uk

1 comment:

  1. This approach faces the sustainability issue in a more direct way. Rather than focusing on sustainable fabrics, the proceeds will go directly to raising awareness on deforestation. This shows another way of tackling the current "green" issues concerning the fashion industry.

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